Category: Video (page 1 of 2)

The 5 Types Of Highly Desirable Passive Student And New Grad Candidates & How To Reach Them

Sometimes the best candidates aren’t the ones looking for a job.

There are many students and new grads out there that might not be actively seeking employment at that moment, but if the right position came along, they would definitely be interested and very qualified.

Maybe they’re continuing their education, or taking some time off to travel – whatever the case may be, these types of passive student and new grad candidates are a highly underrated group worth a second look by employers. For example pursuing a postgraduate degree or certificate shows a high level of dedication that many employers look for in new hires. An added bonus? Since they’re not on the job hunt, these individuals are not likely to be interviewing with other companies.

To help you attract this hidden talent pool, we’ve examined five types of highly desirable passive candidates and the required steps to reach them.

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The 3 Things Students And Grads Want From Your Career Website

For many students and grads, your campus career website will be their first impression of your company.

So, if you want to hire the best, you need to have an egg-ceptional online presence. You also need to know what job seekers expect from your career site so you can develop a resource that suits their needs. Fortunately, a recent research report from Talent Board has provided some valuable insights on this very topic.

After surveying 100,000 candidates from 200 companies, their findings revealed the top 3 things job seekers want from your career site. Read on to see how your company stacks up!

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Employer branding: How to make a great marketing video

Video content for campus recruitment purposes is on the rise, and it’s because Generation Y likes to consume information they can connect with.

Today’s students and grads have grown up in a very unique environment, one where information has become increasingly visual. From YouTube to Instagram, it’s now better to be seen and heard.

“[Gen Y is] a generation that likes to take in content and have some sort of emotional reaction to it.” Lauren Friese, founder of TalentEgg, explains.

“Visuals are a really great way of doing that.”

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Conference recap: International best practices in digital and online campus recruitment

Bringing his extensive global experience back to Toronto, Tyler Turnbull shared his recommendations for best practices in digital and online campus recruitment, and also provided a few examples of incredible employer branding campaigns from The British Army and the Royal Bank of Scotland (RBS).

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