Category: Information sessions (page 1 of 3)

How to Make Sure Students and Grads Know About Your Fall Recruitment Season

You’ve organized your events, posted your roles, and you have a solid hiring strategy in place. By all intents and purposes, you are ready to tackle Fall Campus Recruitment Season head on.

Except for one thing – your target talent pool might not know you’re hiring.

For most students, September is all about hitting the books, not the job search. Less than 20% of students are looking for work at this time. However, 70% of employers do the majority of their recruiting in the fall. Therefore, to capture busy students’ attention, your recruitment strategy also needs an effective marketing plan.

The best way to reach students is to go to where they spend the majority of their time – online. Content, social media, and email marketing are some of the best ways to promote your events and opportunities but before you get started, there are two things to remember:

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So Many Candidates, So Little Time: How To Streamline Your Campus Fall Recruitment Strategy

Fall Campus Recruitment Season is upon us once again – and as a recruiter, you’re looking for the best and brightest talent that universities and colleges have to offer. However, with all the information sessions, career fairs, and networking nights on your calendar, it can be difficult to keep pace with every student that comes your way.

Dealing with high-volume campus recruitment events can get chaotic. In order to minimize stress and maximize efficiency, you need to have a game plan. A good strategy starts before you set foot on campus, and will keep you organized long after you leave. From set-up to take-down and everything in between, these tips will ensure you have your most successful Fall recruitment season yet.

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Recruiting On Campus? These 3 Questions Will Quickly Reveal A Student’s Fit With Your Organization

If you have a campus recruitment session coming up, you’re probably bracing yourself for a busy day of shaking hands, presentations, and answering the same questions over and over. But as they say, a hectic day on campus is usually a great sign that students are interested in the roles that your company is hiring for.

That being said, these events leave very little time to actually get to know the students you meet. Let’s face it: after a few hours, faces and names begin to blur, and your attention is likely divided between their answers and the next thing on your to-do list.

You’re not ready to commit to a full interview with these eager applicants, but you should make the most of your brief interactions. These 3 questions can reveal a lot about a student or grad’s fit within your organization.

1. “What do you know about us?”

This is a common question – and for good reason. It’s a great indicator of a potential candidate’s preparedness, and their interest in the company. Most of the time, you will get one of two reactions: a confident, prepared answer, or a vague, broken response.

This is a highly effective tactic when dealing with a high volume of individuals. Inquiring about an applicant’s knowledge of the company is usually done during the face-to-face interview. However, asking this questions during a campus recruitment event is a great way to separate the students you meet into two categories: the ones who are browsing and the ones who are committed to joining your team.

Keep the question open ended, and see which direction the candidate takes their answer. Don’t ask for dry facts about the company – students know that you’re looking for those. Pay attention for the individuals who tie your organization’s mission to their own passions, and bonds with the company on a deeper level.

2. “What are you looking for a company to offer you?”

One important thing to note: you are not asking about what they can do for your company, but rather, what you can do for them.

When students engage with recruiters, most of them will do so with the goal of telling them what they want to hear. Even if they answer your questions with honourable intentions, it can make it difficult to determine whether or not they will fit in with your company.

This question flips the table on the student. You’re putting their needs before your own. “What do you need to advance your career? How can we help you succeed?” This is something that they will not expect – as a result, they are more likely to see your company as an organization that invests and cares about their employees. At the same time, you’ll be able to determine from their answers if they are the right fit for the culture and role that you’re hiring for. It’s a win-win!

3. “What are you passionate about?”

This is another opportunity to put the spotlight on the candidate. Most students and grads will have their core competencies, skills, and educational background rehearsed to a tee. They’re probably tired of rattling off their resume in an attempt to pitch their value to employers. And because they’re in “show mode”, recruiters will find it more difficult to assess their personalities and how they fit in.

The majority of students today associate their identities with some sort of social cause. They have work that they’re passionate about, and excited to share with others. Plus, people naturally jump at the chance to talk about things that they love with other people – giving them the chance will help them ease out of their “interview persona” and settle into their everyday personalities.

Of course, not all students will talk about social causes. Some individuals will bring up their hobbies or activities that they love to do in their spare time. Remember that these are still valuable experiences – and if they have the type of energy and enthusiasm that you’re looking for, then they may be someone you want to bring on board for a face-to-face meeting.

These 3 questions are not meant to be a full assessment of an applicant’s potential. However, it’s a great way to whittle down the volume of applications you receive at a campus event. On top of that, the types of questions you ask can show applicants that your organization is about more than finding top talent – it’s about listening to their needs and supporting them as they advance their careers.

Discussion: What time-saving tactics do you use when you’re working a campus recruitment event?

The Most Successful Campus Recruiters Do These 7 Things. Do You?

Campus recruitment, while rewarding, can be challenging. It requires recruiters to think outside the box, and identify potential within students and grads who are, by and large, inexperienced. Some individuals have a natural talent for their job, while others learn techniques that eventually separate them from the pack. There’s no magic formula for becoming the best in your field – but there’s definitely a lot to be said for those who observe and emulate the best qualities of successful professionals in their business. We’ve compiled 7 habits of successful campus recruiters for you to try during your next recruitment event.

1. They learn about their target audience

It’s not just about knowing what they’re looking for in a job – it’s about being in tune with students and grads in general. Get involved with a few popular trends that your target audience is into, whether it’s getting an Instagram account or watching some popular movies. Even if you don’t end up talking about that activity, you’ll gain insight on their “culture,” and how you can effectively engage and communicate with them. A little effort can go a long way!

2. They create interactive spaces

During info sessions, students and grads come in with the expectation that they’ll be talked at, not talked to. The best campus recruiters take advantage of that expectation – they think outside the box and get them involved in more hands-on activities during the event, whether it’s role playing or doing a survey. When candidates are physically engaged, they are more likely to create a subconscious bond with the company.

3. They ask questions that matter

It’s important to show students and grads that, first and foremost, you are interested in them. Yes, it’s important to go over their education and their past work experience. But students don’t want to show you a work history – they want to talk about their passions and qualities, and how their work ethic makes them stand out from your other candidates. Plus, they’ll feel a lot better knowing they were hired because they were the right person for the job – not because they simply matched the job requirements.

4. They engage with the best in their business

What better way to stay on top of your recruitment game than by connecting with others in your industry? The internet makes it very easy to stay up to date with other campus recruitment professionals – join related groups on LinkedIn and follow established recruiters online. If you get the opportunity to attend a networking event, don’t shy away from swapping a few business cards.

Tip: Have you thought about attending TalentEgg’s Campus Recruitment Excellence Awards and Conference? It’s one of the best ways to meet the best in the business – find out more here.

5. They always have an open door

It’s no secret that campus recruiters are always on the move. But no matter how busy they get, the best campus recruiters always make it clear that their door is open. Eliminating a student or grad’s hesitancy to send an email helps to move the recruitment process along, and allows candidates with initiative to reach out to you. Plus, it’s a great means for forging a great and lasting connection.

6. They respond promptly

If you make it clear that your door is open, but don’t answer in a timely fashion, chances are you’ll look dishonest and unprofessional. Keep your promises – if you say the best way to reach you is by email, be sure to respond to them within 24-48 hours. If you don’t have a response right away, a quick email letting them know that you’ll look into it does wonders. If you’re worried about them falling off your radar, invite them to follow up by a certain date if they haven’t heard back from you.

7. They know when to relinquish control

Finally, the best recruiters know that in order to examine the potential in a candidate, it’s important to give them space to act freely. Although they’re in a controlled environment, you can still loosen the structure they have to follow, and see how they respond. Talk to them like a colleague and engage them in casual conversation. When you equalize the roles of the candidate and the recruiter, you can get a sense of how they’ll behave in a work environment. Discussion: Do you agree with the above points? What would you add/adjust on this list?

Do you agree with the above points? What would you add/adjust on this list?

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