Tag: Gen Z

Introducing the 2017 Guide to Canadian Campus Recruitment

The sixth annual TalentEgg National Campus Recruitment Excellence Awards and Conference took place on Thursday, May 18th, 2017, and we are happy to say that it was an egg-cellent day of learning and collaborating on best practices in student and new graduate recruitment. The TalentEgg Awards and Conference is a special day for us, because it marks a moment when we bring together employers, campus recruitment professionals, and career educators for a day to discuss different approaches to supporting youth employment and professional development. We would like to sincerely thank everyone who joined us for the event, and we can’t wait to see you next year!

All Awards and Conference attendees were treated to a free copy of keynote speaker Brian Fetherstonhaugh’s latest book. Additionally, they also got to take home our 2017 Guide to Canadian Campus Recruitment. This valuable resource gives employers and HR professionals crucial insights into recruiting Gen-Y and Gen-Z job candidates, including best practices, tips on how to use social media effectively, and what matters most to students and new graduates when it comes to starting their careers.

If you missed out on the conference, you can still access TalentEgg’s key findings from our Gen-Z research and recruitment insights gained from our work with the Student Judges of the TalentEgg Awards! We’re offering a free digital download of the 2017 Guide to Canadian Campus Recruitment right here on TalentEgg 360.

Continue reading

4 Campus Recruitment Lessons We Learned From Popular Teen App Musical.ly

The modern workforce is changing and fast.

Baby Boomers are retiring in droves, older millennials are rising into management positions, and Generation Z (those born roughly between 1994 and 2010), are starting their first internships and co-op placements. So, if you’re hiring students and new grads, it’s time to start considering how to engage this new generation.

To start, we can learn a lot about a demographic by analyzing the digital spaces they occupy. Similar to how millennials are seen as the “selfie” generation, Generation Z’s online habits reveal quite a lot about their interests and motivations. While they’re “digital natives” just like Gen-Y, where and how they spend their time online is a little different than the generation that came before. For instance, while millennials are defined by first-generation social media sites like Twitter and Facebook, younger teens are flocking to video-based mobile platforms like Snapchat.

To gain more insight, we dug a little deeper into the rise of the latest popular teen app, Musical.ly. This Instagram-meets-Vine style program invites users creating their own videos to accompany a selection of songs served up by the app. It’s clearly popular: Musical.ly has hit #1 in the App Store charts in 19 countries and is even spawning its own set of celebrities, similar to Instagram and YouTube before it.

Here’s what Musical.ly taught us about Gen-Z and campus recruitment.

Continue reading

Gen Z: Engaging the next generation of talent

There’s a new group of talent on the rise, and they’re markedly different from their predecessors.

Generation Z is entering the workforce – and employers are beginning to take notice.

Born from 1995 onwards, Gen Z brings a unique set of characteristics to the table. Although they share certain qualities with Gen Y (community-oriented, digital natives), their differences are game-changing for employers.

Continue reading