Imagine if, among all the other challenges you face as a campus recruiter, you also had to launch a brand new employer brand in Canada.
At the 2012 Campus Recruitment Excellence Awards and Conference on May 14, Isabelle, Group Manager – Campus Recruiting at Target Canada, spoke about how she and her colleagues have approached this unique challenge in order to build Target’s employer brand from scratch and hire new grads for store leadership roles (Executive Team Leaders).
Isabelle shared some egg-citing information about Target’s entry into Canada and answered questions from the audience, such as how Target is making retail careers appealing to students and recent grads in Canada.
Follow Isabelle as she builds Target’s employer brand in Canada:
— TalentEgg.ca (@TalentEgg) May 14, 2012
— AIESEC Canada (@AIESECcanada) May 14, 2012
— Kirsti Stubbs (@kirstistubbs) May 14, 2012
— Laura Gilchrist (@MsGilchrist_L) May 14, 2012
Targets campus marketing strategy focuses on ‘back to the basics’ engage, communicate and involve a leader #TEawards
— Katie Romano (@kromonz) May 14, 2012
Stay tuned for even more conference recaps throughout the week!