He emphasized that it’s essential to know and understand your audience (students and recent grads) – what they need from you as an employer as well as how they behave as they search for career information about your organization.
From there, it was a matter of building content that would both appeal to PwC’s audience and align with the firm’s strategy and goals.
Clearly they did an egg-cellent job because, just a few hours after James took the stage to share his best practices for building this website, PwC Canada took home the Campus Recruitment Excellence Award for Best Campus Career Website, as selected by more than 200 student and new grad judges from across Canada.
The judges’ feedback aligned with James’ presentation – they loved that PwC’s website features in-depth information on everything they could possibly want to know about the firm as well as, most importantly, stories and videos about real PwC employees (and specifically students and recent graduates) at work and in their personal lives.
— Justine (@72justine) May 14, 2012
— Laura Gilchrist (@MsGilchrist_L) May 14, 2012
— Lisa Kramer (@Recruit_Campus) May 14, 2012