Except for one thing – your target talent pool might not know you’re hiring.
For most students, September is all about hitting the books, not the job search. Less than 20% of students are looking for work at this time. However, 70% of employers do the majority of their recruiting in the fall. Therefore, to capture busy students’ attention, your recruitment strategy also needs an effective marketing plan.
The best way to reach students is to go to where they spend the majority of their time – online. Content, social media, and email marketing are some of the best ways to promote your events and opportunities but before you get started, there are two things to remember:
- Consistency is key: Always make sure that your message is clear, consistent, and on-brand across all platforms so as not to confuse potential candidates.
- Create content that candidates want: While employer branding is important, job seekers are looking first and foremost for information. Therefore, make sure your company’s content is as engaging as it is useful and informative.
Now here are some student-focused communication tactics to help you get the word out about Fall Recruitment!
You’ve heard it time and time again: “Content is king.” The reason is simple – if a student is interested in your company, the first thing they will do to find more information is search for you online. Having great content is one of the most effective ways to keep them informed and position your company as an employer of choice.
The best way to get a student’s attention is to be creative with your recruitment messaging. Go beyond the basic blog: create interactive presentations on what you’re looking for in a new hire or design an infographic to highlight your company’s accomplishments in a unique way. You could even create short video profiles on your recruitment team. For example, many employers include videos in their TalentEgg profiles to provide an inside look into their organization. Not only are these platforms more engaging, the visual formats make the content easier to digest.
TalentEgg Employer Spotlight: RBC’s Recruitment team created this infographic to highlight their key recruitment stats!
Strategic Social Media
In this day and age, social media is the foundation of any marketing strategy. However, it’s not enough to simply draft a few tweets or Facebook posts with basic information about your events or job opportunities. Research shows that millennials spend about 5.4 hours a day on social media – that’s a lot of time for your messages to get lost in the shuffle.
To make sure that your social media posts stand out, incorporate eye-catching images. Studies show that social posts with pictures generate significantly more engagement than those without. In addition, with the rising popularity of image-centric social networks like Instagram among young people, using these types of apps is key to getting your messages in front of the right people.
If you can, create social media accounts specifically for your campus recruitment team – this way, students will be more likely to engage with you as the information is relevant to them. For content, you can create Fall Recruitment themed images with tips on how students can impress your recruiters. Or you could post quick pics of your campus recruitment team prepping for the fall season.
A great social media strategy should also work hand-in-hand with your content as a channel to promote and share key information. In addition, leveraging prominent industry channels like TalentEgg, can help boost your recruitment message even further!
TalentEgg Employer Spotlight: KMPG uses their Instagram account to show off their employees, like this fun snap of their recruitment team. Photos like these are a great way to highlight your company culture and emphasize unique opportunities.
Never underestimate the power of email. With so many messages circulating social media, it can be difficult to stand out – however, a well-crafted email sent straight to a student’s inbox can really catch their eye and have a great impact.
We’re ‘egg-sperts’ at creating targeted email campaigns for our clients, and we have an engaged audience waiting to learn more about new career opportunities and leading employers. For a successful campaign, we work with you to create a tailored list of candidates that have opted-in to receive your recruitment messaging.
Tip: Research shows that 47% of millennials use mobile devices in their job search. Make sure all your webpages are mobile-friendly so your message has maximum impact.
If your potential candidates aren’t informed of your events, opportunities, and recruiting initiatives well in advance, you could be missing out on top talent. Don’t delay – start getting the word about those Fall Recruitment events now!
Discussion: What strategies do you use to promote your Fall Recruitment events?