TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

Knowledge Hub For Employers, Career Educators And Coaches

Author: Maria Vasserman

Why It’s More Important than Ever to Connect With Candidates Online

It’s common knowledge that employers need a web-presence and a digital strategy to promote their jobs and attract young talent. However, simply having a career website that posts job descriptions is no longer enough.

The first component of being online is indeed having a career website with compelling job descriptions and robust employer branding content. This is where you can showcase your eggs-ceptional culture, the benefits of working at your company, and your company’s competitive distinctions as an employer of choice. Your web presence is the primary tool for you to attract and engage young candidates and the go-to place where they will launch their job search. In our 2019 survey, 86% of post-secondary students stated that they look for jobs online (which includes social media as well as websites), which indicates that your online presence is vital to attracting young candidates.

“Having just the right amount of information on the website and it being easy to navigate makes the user’s life much easier and makes the website itself easier on the eyes.” – Saisurutyi Sridaran, Ryerson University, 2021

“In 2019 you definitely need to have a website that is optimized for mobile.” – Mallory Thompson, Western University, 2019

The second component is, of course, social media. It is a highly preferred method of job search and employer research among young professionals (1 to 5 years after graduation). 87% of early career professionals surveyed also prefer to look for jobs online, including social media, and there is a good reason for that. Employers who excel at finding the best candidates tend to have strong social media engagement by having authentic conversations with job seekers beyond the static one way posts. Employers with a strong social media strategy have a human voice and communicate their employer value proposition in a demonstrative way through their employees Instead of telling candidates, “working for us is awesome”, make sure to show candidates what a fun, inclusive workplace culture you have, as experienced by recent hires, who candidates can relate to, in video, Instagram Stories and testimonials, creating a compelling and authentic reflection of work life within your organization.

But each social media platform resonates with a different audience, and matching the content to the best platform for the right candidates can be difficult. Where exactly do students and recent grads spend their time? Our 2019 survey proved once again that Instagram is still king with 59% of high school students, 41% of post-secondary students and 49% of early career professionals preferring that social media platform over the others for employer branding content.

What type of content should employers post to attract maximum attention? You might have guessed it already, but video is still king as the medium of choice, and it’s popularity is only increasing. 82% of high school and 69% of post-secondary respondents prefer to engage with videos for career-related information on all platforms and media channels.

TalentEgg Talks: Live with Mercedes-Benz
Financial Services (Instagram and Facebook Live)

The main area of concern when it comes to social media is getting around tricky social media algorithms to ensure your audience is seeing your content. While we can’t fully predict algorithms, which are constantly evolving, we know that the more your audience engages with your content, the better it performs. Moreover, Facebook and Instagram are well known to favour video content and showcase it to more users on their platforms, so it’s truly a win-win. With our less text-focused content for those who like getting visual information, we are shifting how we deliver your brand messaging. We communicate your values by producing videos, hosting live Q&As with representatives of your organization in a simulcast video on Facebook and Instagram (TalentEgg Talks LIVE) and creating Instagram Stories. In other words, we’re bringing your employer messaging straight to the target candidate! Be exactly where your young talent pool is – on Instagram, and engage in an authentic way through Instagram Takeovers and TalentEgg Talks LIVE Events. The great value-add is that if your existing social media followers aren’t Gen Y and Z, we can help you build out that audience on your own social media channels. The video recording also makes great content for your Employer Profile on TalentEgg and can be repurposed and re-edited by TalentEgg for short video clips on social media to continually refresh your feed with snappy, well packaged video shorts.

Even though video is king and social media is rising, direct email remains a strong medium for the delivery of career-related information among students and recent grads. The convenience of receiving targeted job alerts in the candidates’ inboxes, the ability to customize which content reaches them, and the ease with which the job seekers can find emails tailored to their needs, all attribute to email’s continued popularity. Our research indicated that 60% of post-secondary and 52% of early career professionals prefer email communication for job postings, indicating that while candidates like learning about employers on their smartphones and social media, they still prefer to actually apply to jobs from their laptop. With our ability to personalize and create custom email blasts for our clients, we’re targeting your employer brand message directly to students and grads.

Year after year, our Incubator blog is an invaluable resource for students and grads who are hatching their careers. Our custom editorials highlight various features of your organization to amplify your employer brand and connect with our audience. In our 2019 TalentEgg Survey, we asked what type of content students and grads wanted to read about and they overwhelmingly connected to editorials that were easy to read in Q and A format, enjoy resume and interview tips, day-in-the-life stories about young relatable employees and appreciate interviews with recruiters, interns and co-op students from your organization. Many of these topics provide an inside look into the company’s culture – exactly what our respondents care about the most. Every demographic we surveyed said that the most important thing they look for in an employer is positive and friendly company culture (92% of all respondents, including high school students, post secondary students and grads, and early career professionals).

Managing a company’s reputation is another important task. 68% of post-secondary students state that negative company culture or workplace, bad online reputation and negative candidate experience are the most important factors when turning down an employer. That is exactly why it is so important for companies to tune into the social conversation about their brand, create a positive candidate experience, and highlight their engaged and inclusive employee culture!

94% of students believe that it’s somewhat to very important for employers to have a strong online presence. This includes your social media presence and website usability. If students can’t find what they are looking for easily and in an engaging way, they are on to the next thing. We know that students are busy with school, work and social lives, and if they need to search in multiple areas or click through multiple pages, you’ll likely lose their attention. That’s why our custom employer profiles are a one-stop place for job seekers to learn more about your company, as well as explore jobs and events. It’s also a great place to post your employer branding videos, social media clips and editorials.  

Testimonial from a student: TalentEgg helped me obtained numerous information regarding the internship opportunities with your all-in-one platform.

 

Keeping all of these factors in mind can be very overwhelming, especially during a busy hiring season. TalentEgg is here to help. With our trusted and talented team of writers and account managers, we can help you craft and execute your employer branding strategies to attract the best of the best in campus recruitment and beyond. Visit talentegg.ca and keep reading this guide to find out how eggs-actly we can assist you on this journey.

Custom Client Videos: Walmart Dare

Client Custom Editorial: Chang School

Custom Client Videos: EF Tours

TalentEgg Newsletter

Client Custom Editorial: Sysco

Email Blast BMO

TalentEgg Talks: Live with Career Connections (Instagram and Facebook Live)

Coaching – New Paradigm for Effective Leadership

Leadership is critical in today’s evolving business environment. Leadership affects the culture, people, and the organization’s overall ability to succeed. But the age-old question remains the same – what makes a good leader? We spoke with Susan Pahl, Founder & CEO Shift Coaching Inc., to get her perspective on leadership and the role coaching plays in leading a successful team.

Name: Susan Pahl

Occupation: Founder & CEO Shift Coaching Inc.

Susan Pahl is the CEO and Founder of Shift Coaching, a leadership development and corporate coaching company. Shift Coaching develops leaders, teams and organizations to adapt change and grow. 

“To me, leadership is not a position, a title or a set of traits. It is the ability to get others to want to work together and even struggle to achieve a shared goal. The ultimate form of leadership is to enable each member of the group to bring their best self and best efforts to bear on the goal at hand,” says Susan.

Analyzing the Trends

Susan engaged in extensive research to understand the new trends in leadership development and get ahead of the curve.  She was particularly struck by the data that showed the impact of coaching on productivity, culture and employee engagement in business across a variety of industries.

“According to a study by Bersin & Associates, now a part of Deloitte, leaders that coach are 130% more likely to realize stronger business results. In addition, organizations with a culture of coaching achieve 21% higher business results. These are astounding numbers. When your leaders use coaching as an integral tool of management, the business grows.”

Research by Zenger Folkman found that “more than 60% of employees who report to managers who are not good coaches are thinking about quitting.” This is based on more than 500,000 360-degree assessments on 50,000 leaders. Coaching is a fundamental tool to not only bring out the best in people, but retain them too.”

Susan also identified what many modern leaders struggle with. She describes how “command and control leaders rely on their own skills and abilities to solve problems and be the experts. This new world requires multiple people and multiple brains to be able to navigate this fast-paced increasingly complex world we live in.” Instead of taking an authoritative approach, Susan suggests that leaders need to know how to create “a collaborative work environment where people can think for themselves, solve problems and be innovative.”

Finding the Niche

The reality today is this: “There is no playbook or training program to address the complexity that people are facing today,” Susan comments. Constant adaptation to change, competition for attracting and retaining top talent as well as employee development are just some of the ongoing tasks that managers need to think about.

“The role of HR is changing. How do we prepare people to work, lead and learn effectively in the complex constantly changing world? To start we need to support HR professionals and career educators to become coaches and equip them with the skills to support others.”

Identifying the gap between employees’ expectations and managers’ ability to meet them, Susan came up with the idea for Shift Coaching. “I wanted to provide a program that covered all the essential elements of coaching in the context of the business environment with practice, reflection and feedback that would fit in with a business person’s busy schedule,” says Susan. She adds that “every leader needs A coach and that every leader needs TO coach.” So really, Susan teaches others to learn by doing. Those who participate in the program not only learn how to coach others, but they also get coached themselves.

Coaching Leaders

So how does The Shift Corporate Coach Program work? It is built for business leaders and it stands apart from other coaching programs because it incorporates the business context, is efficient and is integrated into the leaders’ workday. Unlike other programs that only provide a generic overview of coaching or require a significant time investment, Shift Coaching equips participants with practice, reflection and feedback that fits within a business person’s busy schedule.

Participants learn core coaching concepts through an experiential hands-on process. As a result of completing the program, according to Susan, leaders can:

  • Generate improved productivity
  • Reduce conflict across the organization
  • Increase the response to managing and implementing change
  • Use industry-leading leadership tools to grow staff and develop people 
  • Create a renewed vision and strength in their approach to developing the corporate culture
  • Create a greater focus on the art of relationship-building throughout the organization; with direct reports, peers, stakeholders and clients 
  • Explore the benefits of using coaching conversations in everyday applications as well as in formal protocols

Shift Corporate Coach Program recently opened up for new grads in an effort to shape the leaders of tomorrow early on.

“Becoming a coach early in a new grad’s career will prepare them to have healthy approaches to the people issues and have the ability to coach others, preparing them for positions of leadership. We have heard so many of our [more mature] participants say that they wished they had these skills 20-30 years ago and how their careers may have been very different. So we said: “Why wait?” – let’s bring this to new grads and help them get coaching skills early on.”

Constantly Evolving

It’s evident: the change is here. The massive challenge of adapting and evolving together with the industry is something that every business manager (current or aspiring) needs to embrace.

“Robert Keagan calls it “Constructive Destabilization” in his book “An Everyone Culture”. He says that, if you can perform your role to a high level, you are actually no longer in the right job. As soon as something is working perfectly, it is time to blow it up and move up to the next level. He suggests running into useful trouble and using this trouble to learn and grow. This is the opposite of “business as usual”. Pain + Reflection = Progress.”

Susan comments that HR professionals will only be able to grow by introducing desirable and purposeful challenges in their work lives. Learning and development programs are a safe way of practicing to combat these difficulties.

“Ongoing development must be woven into the daily fabric of working life and people’s limitations will be seen as their growing edge. Organizations need to aggressively seek opportunities for their leaders to practice, experiment and learn in this new changing environment. They also need to change how they evaluate and develop leaders,” says Susan. Her passion for better leaders of tomorrow is evident in everything she does.

If you’re ready for the next step in your leadership development, explore what Shift Coaching has to offer. Do you know a soon to be or a recent grad that might benefit from the Shift Corporate Coach Program™️?

TalentEgg is proud to partner with Shift Coaching to offer young professionals an exceptional leadership development opportunity give-away valued at $5,000! Find out more here!  

TalentEgg is nominated for the 2019 HR Reporter Readers’ Choice Awards!

We are so very egg-cited to be honoured as a nominee for the 2019 HR Reporter Readers’ Choice Awards!  

TalentEgg has two very important missions:

1. To help students and grads make the school to work transition and find rewarding careers;  and

2. To assist top Canadian employers to find the best young talent and enhance their Employer Brand to attract and engage tomorrows leaders.

We continuously invent new ways of achieving both – from producing custom employer branding editorials and videos to social media outreach strategies and egg-citing case study competitions and contests, we do it all to be the best job board and career resource for young job seekers and employers alike.

There is no greater reward than knowing that our efforts are meaningful and have a positive impact on our community. That is why being nominated for the HR Reporter Readers’ Choice Awards is so important to us – it’s the proof that what we are doing makes a difference!

Being nominated is truly an honour, but it’s also just the first step in the process. The awards program is designed to give a voice to the readers to vote for those who are the best in their industry. This is where you come in – we need your help to win! Please take a moment to vote for your favourite job board and career resource for top young talent and top employers here. We’ve been nominated for the preferred Job Board and Specialized Recruitment Agency.

While you’re there, please show some love to our eggstraordinary sister company CharityVillage that was also nominated in the preferred Job Board category.

Thank you for helping us get to where we are today after 10 years of serving the Canadian TalentRecruitment and HR industry. With your ongoing support, we will reach even greater heights and will be able to serve you even better!

© 2020 TalentEgg Trends

Theme by Anders NorenUp ↑