Video content for campus recruitment purposes is on the rise, and it’s because Generation Y likes to consume information they can connect with.
Today’s students and grads have grown up in a very unique environment, one where information has become increasingly visual. From YouTube to Instagram, it’s now better to be seen and heard.
“[Gen Y is] a generation that likes to take in content and have some sort of emotional reaction to it.” Lauren Friese, founder of TalentEgg, explains.
“Visuals are a really great way of doing that.”
Bringing his extensive global experience back to Toronto, Tyler Turnbull shared his recommendations for best practices in digital and online campus recruitment, and also provided a few examples of incredible employer branding campaigns from The British Army and the Royal Bank of Scotland (RBS).
Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.
While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.
When it comes to employer branding, job descriptions seem to get overlooked time and time again.