TalentEgg Trends

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Category: Video (page 2 of 2)

The 3 Things Students And Grads Want From Your Career Website

For many students and grads, your campus career website will be their first impression of your company.

So, if you want to hire the best, you need to have an egg-ceptional online presence. You also need to know what job seekers expect from your career site so you can develop a resource that suits their needs. Fortunately, a recent research report from Talent Board has provided some valuable insights on this very topic.

After surveying 100,000 candidates from 200 companies, their findings revealed the top 3 things job seekers want from your career site. Read on to see how your company stacks up!

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Employer branding: How to make a great marketing video

Video content for campus recruitment purposes is on the rise, and it’s because Generation Y likes to consume information they can connect with.

Today’s students and grads have grown up in a very unique environment, one where information has become increasingly visual. From YouTube to Instagram, it’s now better to be seen and heard.

“[Gen Y is] a generation that likes to take in content and have some sort of emotional reaction to it.” Lauren Friese, founder of TalentEgg, explains.

“Visuals are a really great way of doing that.”

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Conference recap: International best practices in digital and online campus recruitment

Bringing his extensive global experience back to Toronto, Tyler Turnbull shared his recommendations for best practices in digital and online campus recruitment, and also provided a few examples of incredible employer branding campaigns from The British Army and the Royal Bank of Scotland (RBS).

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How to write job descriptions that will appeal to students and recent grads

 

Let’s face it: student and new grad job seekers will probably look at dozens – if not hundreds or even thousands – of job listings while they’re on the hunt for their dream internship, co-op, summer job or entry level job.

While some employers do a great job of optimizing their job descriptions for students and recent grads, many still don’t.

When it comes to employer branding, job descriptions seem to get overlooked time and time again.

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