TalentEgg Trends

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Category: Recruiting Tips and Tricks (page 1 of 2)

Millennials Are All Grown Up: Connect with Early Career Professionals

In 2019, TalentEgg is proud to celebrate its 11th anniversary. For over a decade, TalentEgg has specialized in being the most preferred job board and career resource for students and recent grads in Canada. Something unique about our demographic is that we’re finding students and grads that found their first jobs on TalentEgg are now coming back to us for their second or third jobs in their careers. As a trusted source for all things career, our users are looking for more experienced and intermediate roles, which means we can reach even more candidates to fill your recruitment gaps. To learn more about early career professionals, we eggs-panded our TalentEgg Survey to get their insight about the workplace, what they look for in an employer and what they’re searching for in their careers. We’ve already revealed some of our findings throughout this Guide but wanted to dedicate a little more attention to this cohort. Our once young millennials have grown up, and here’s what they’re searching for.

Out of the early career respondents, 41% have been with 1 employer since graduation and 41% have stayed in the same role since graduation. However, 72% are actively looking for a new position with an employer. The common theme? They’re looking for growth and aren’t necessarily finding it at their current place of work. Career path and growth is consistently the number one factor that both students, grads and early career professionals are looking for in a potential employer. So it’s no surprise that 59% say they want more job opportunities shared with them.

We found that 94% of early career professionals are interested in taking additional training and certificates, including one-on-one career coaching. We also discovered that 61% of early career professionals have already taken additional training/certificate programs beyond their undergraduate degree. This demonstrates that there is a clear desire for additional training. This presents an opportunity to develop a generation of young professionals who are looking to continue on their career path, potentially improving employee engagement and retention. Don’t let your onboarding investments go to waste. If your organization prides itself on developing its people, then make sure you’re highlighting this to not only current employees, but to new candidates as well.

Since early career professionals are the millennial generation, they are digitally savvy and want to receive information in a similar manner to students – via social media. Instagram is the number one preferred platform for early career and, as they get older, they start to rely on social media and online resources for their career information instead of their parents and family members.

With TalentEgg’s paid social media campaigns, targeted email blasts and geo-fenced mobile marketing campaigns, we can target early career professionals looking to make the next step in their career as well as provide you support for your campus recruitment.

With this strategic approach, we can add value to your talent attraction and recruitment efforts and your talent pool will be filled with the top-notch candidates before you know it! We deliver measurable results and promote your employer brand at the same time. Reach out to us to find out which customizable solution will work best for your company.

Sponsored Facebook Post: CMHC

Sponsored Instagram Story: BMO

Sponsored Facebook Post:
TalentEgg Talks Live

Sponsored Instagram Post: Tenaris

Early Career Editorial on LinkedIn: Bell

Unique Experiences to Develop Your Future Talent Pipeline

As we’ve already mentioned in this Guide, students are looking for more meaningful ways to connect with employers beyond the typical career fair. What better way to showcase your workplace culture than providing unique opportunities for students and grads to get involved? These experiences will help to develop your future talent pipeline in a rewarding and effective way.

“I think continuing to engage students and coming up with more creative campus engagement strategies will definitely help [organizations]. Try something new, show students what their lives at [your company] would be like. Bring employees, bring execs. Show students why they should choose you.”
– Mallory Thompson, Western University, 2019

TalentEgg has partnered with some amazing organizations that have created initiatives for students and grads to get involved – from challenges to volunteering and everything in between. In our survey, students and grads said that they are looking for opportunities for professional development and growth, with 71% saying the most important thing they’re looking for in a career is gaining job experience and building their future career path.

For example, we partnered with Data VizArt (DVA), powered by Deloitte, Tableau and CIBC, to raise awareness of their data visualization competition that gave students an opportunity to work in a team, present their solutions in front of executives and win a grand prize of $3000! TalentEgg’s Blitz Campaign that DVA used to promote their challenge included Leaderboard, Big Box and Wallpaper ads, as well as social media promotion, custom editorials and email blasts to best reach our audience.

This challenge gave students a chance to network with potential employers, develop essential analytical skills and be a part of something outside of the classroom that directly impacts their careers.

Big Box Ads: DVA

Big Box Ads: DVA

Another egg-citing way for students to not just develop their skills, but also meet top Canadian employers face-to-face is CEOx1Day. TalentEgg is a proud partner of this program, created by Odgers Berndtson, which provides students the opportunity to shadow an influential CEO of a leading organization for one day, experience what their workday involves, get advice and build long-lasting connections. CEOx1Day gives students an opportunity to apply in-class learning to a real world situation, equipping them with the tools and skills to start building their careers. TalentEgg supports the CEOx1Day program with promotion to our student and grad job seekers with our Blitz Campaign across our social media channels, online advertising on our website, editorial success stories on our blog and email blasts during the application period.

As a part of the application, eligible third or fourth year students have the opportunity to complete an online leadership assessment and receive a personalized report from Hogan Assessments. The report provides feedback on leadership skills, like relationship building, goal setting and strategic thinking, to help the students understand and identify their strengths and weaknesses to build their potential. In addition, all semi-finalists are considered for an interview with McKinsey & Company for a summer internship or full-time placement.

Creating a way for students and grads to participate in a fun, competitive challenge will attract young talent to your organization and give them an opportunity to “show their stuff’ in a demonstrative way. Not only will providing these opportunities create fun, engaging and memorable ways for students to learn more about your organization, it also enhances your employer brand and reputation. At TalentEgg we are here to help you produce and execute your student Challenges and promote it to top candidates across Canada.

Custom Editorial: CEOx1Day

Wallpaper, Big Box and Leaderboard Ads: HOEM on Jarvis

Wallpaper, Big Box and Leaderboard Ads: HOEM on Jarvis

Wallpaper, Big Box and Leaderboard Ads: HOEM on Jarvis

Are You Recruiting Proactively vs Reactively?

Are you recruiting efforts proactive or reactive? As I asked that question to many recruiter friends, most would say that they are definitely proactive. After all, they spend countless hours at events to get candidates to apply. Then they comb through resumes to filter for the candidates that best fit their needs. For some conversations, I can see the point when they realize that they are only screening the resumes they receive. They “react” to whatever resumes are submitted to the posting. Then they ask themselves whether or not the right candidates are applying. They see how they can become more “proactive”.

Another way to put this would be to imagine that your job is to find the best apple in the orchard. You want a sweet, tasty, juicy apple. However, you can only make guesses based on what you see on the outside. You want an apple that is big, but not too big. Red, but not too red.
You have two choices:
Going into the vast orchard and finding potentially perfect candidate apples.
The other is to go into a basket of apples that were randomly put there by other people.
Which option would you choose?

When I was the lead of the undergrad campus recruiting program for one of the big four consulting companies, we were often at the mercy of the quality of the candidates that applied. We hoped that our info sessions and branding got some good candidates to submit their applications. However, it wasn’t until we decided to go more proactive with our efforts that we saw more fruits of our labour…

Reactive recruiters often choose the basket option. Posting a job on their corporate website and job boards. Then hoping the right candidates will apply. To “be proactive” and increase their chances of having better “apples” in their basket, they run info sessions, go to career fairs and networking events to encourage the right candidates to head into the basket. While these activities may seem proactive as they are out in the market, they are really at the mercy of whoever decides to show up. They pick the best apple in the basket. Which might not be the best apples in the orchard.

For me, the challenge of reactive recruiting was magnified when recruiting for a not-for-profit. The not-for-profit has a much less known brand and fewer resources to react to the candidates, let alone be proactive. We weren’t able to attract as many of the right apples into the basket as we wanted.

Proactive recruiters will often choose the option to go into the orchard. They look at their contact list and past connections to see who might be qualified. They leverage platforms like LinkedIn to actively search for qualified candidates. They leverage their networks to crowdsource candidates. they’ve already built, to cast the net wide in search of the perfect candidates. They go into the orchard and fill their baskets.

Keep in mind that the orchard is huge. It would take much too long to search each tree in each part of the orchard on your own. Or it would be too costly to hire other “apple searchers” to search around the orchard where you haven’t looked before.

However, keep in mind that past searches can be an investment. You might find that certain parts of the orchard have better trees. Those trees tend to yield better types of apples. Also keep in mind that you could also create some magical magnetic properties of your basket to allow apples to be attracted to your basket. You’ll just need to take care that the apples you’re attracting are the right ones.

To be proactive, we still did info sessions, BUT we also started implementing referral programs to crowdsource the apple search. As the saying goes “birds of a feather, flock together”. So if we hired them, they’ll likely have friends and acquaintances with similarly attractive characteristics. We looked to have our coops become our brand ambassadors to help spread the word on their great experiences. Great experiences seem to attract “tastier apples” (yes, the analogy gets a bit weird here, but you know what I mean).

We looked to reverse-engineer where our best candidates came from or correlating attributes so that we could hunt in that part of the orchard and look at those trees.

We judged and sponsored case competitions, hackathons and other events where we could see candidates in action. After all, the best-looking apples (according to their outward resume), aren’t necessarily the sweetest or juiciest.

We look to find more innovative proactive search and attraction methods.

So as you think of all of the work you’re spending to screen your apples, take a moment to think whether you’re spending the time to make sure the right apples end up in the basket in the first place!

 

About the Author

Luki Danukarjanto is Toronto’s youth career coach with a goal to make Toronto the mentorship capital of the world. Published author of “SIWIKE Stuff I Wish I Knew Earlier, educator, youth startup advisor, dad. Career catalyst, “personal trainer for careers” and DJ for personal/professional development with goals to elevate education, weave mentorship into the fabric of society and positively impact a billion people. Former Senior Manager Tech Consulting with Deloitte and undergrad campus recruiting lead. Connect with Luki on LinkedIn​.

Bridging the Gen Z Gap: Understanding how to help recent graduates successfully transition into the workplace

Bridging the Gen Z Gap: Understanding how to help recent graduates successfully transition into the workplace.

Throughout my 15+ years as a recruitment professional, I’ve always had a special place in my heart for helping new grads transition into their first corporate role. A deep desire to help them land their first job was a result of my own experience struggling to find my way in the world.  I want to share the personal wisdom I gained and help them successfully grow their careers through mentoring and coaching support.

What have I observed?

The challenges new graduates face have not really changed from Gen X, but in the last few years, I’ve observed, firsthand, a much larger disadvantage for Gen Z during this major life transition.  Gen Z is often confused as an extension of Millennials, but they are distinctively different.  They are the first generation to never know a world without wifi, social media, and instant gratification.  They were part of a democratic school system and households, where there was no traditional hierarchy of power and consequences, everyone was a winner and there were no losers or failures. Probably the most impactful trend was that they were a generation that was highly overscheduled and constantly stimulated, not allowed to be bored or unhappy. Boredom is critical for imaginative play/thinking, and learning to deal with negative emotion, is an important psychological coping skill.  The absence of learning to manage emotions and stretch brain muscles is likely the root cause for why overall, Gen Z struggles with much higher levels of anxiety and depression. They lack the resiliency to face the world that is run by Millennials, Gen X and Boomers.

What can educators and employers do to help bridge this gap?

First, understand, it is not optional. We must help Gen Z with this transition into the workforce, because having them tough it out (as we might have had to), will lead to a higher level of mental illness, in a generation where mental illness is already significantly higher1 and a future workforce that is not as productive.  Second, seek to understand their perspective and then give them the support and tools to empower them.

For employers, onboarding is important. On-going clarity of your expectations of them, and how they can own their own development and successfully navigate their career, is even more important.  They likely expect that they will be given continuous direction and rewards, and you will drive their career for them – so showing them they own their success and happiness is step one.

For educators, provide insights while they are still in a learning environment, on how to prepare for this critical life transition. Soon-to-be grads are on the brink of one of the most challenging transitions they will face.

So, what is the secret sauce?

Interestingly, the ‘secret sauce’ would likely help all of us be happier, in a world where we all spend less time being present than we should.  To fully accept the present moment as it is, without judgement, is the foundational skill I teach new graduates through learning mindfulness. It is the basis from which all else will follow.  Next, I help guide them in clarifying their purpose and values from which they will decide their goals, and where to focus their attention and talents.  Research reinforces that understanding personal values is paramount for career success; the least committed leaders are those who understand company values,  but not their own.2 So, first, learn to engage fully with the present moment, and then integrate purpose and values into being in all aspects of their job search (interview, personal brand), job performance, and career development.  A natural consequence of mindfulness and purposefulness is happiness – in both our professional and personal lives. Happiness is self derived, rather than an expectation for others to provide.  Moreover, mindfulness helps build resiliency, so that when failures or disappointments happen, they won’t be devastating.

What’s in it for me?

Once Gen Z is thriving and finding the right ‘fit’ in a company and on a purposeful path, we will start to see a big reward ourselves.  They will overperform, as they are driving to be a part of something bigger than themselves.  They will be extremely loyal, and unlike Millennials, will want to stick around for the long haul with your company.  They will give back and want to mentor others recent graduates entering the business.  As you can see, the dividends greatly outweigh the investment.  It really comes down to your willingness to help this generation bridge the gap!


1 American Psychological Association – March 15, 2019, Mental health issues increased significantly in young adults over last decade

2 James M Kouzes and Barry S Posner, The Leadership Challenge 4th edition


 Bio:

Lana Burton is a talent acquisition executive and founder of Be META, an organization that helps Generation Z to recognize and realize their potential.

As a working mother of two, she knows how to connect the intimate needs of others and still make time to do the work that we all need to do within.

Connect with Lana on LinkedIn or via email at Be_META@outlook.com.

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