In July, we published the results of a poll that showed that while two thirds of students have attended a career fair at some point, only one third found the experience valuable enough to want to go again in the future.
Another 34% have never attended a career fair on campus.
When campus recruiters, marketers, human resources professionals and others registered to attend our recent Gen Y Recruitment Insider event, we asked them to fill out an informal survey about their strategies for the upcoming year.
The results show that while some things will remain the same this year – such as, 69% of respondents are participating in the big September campus recruitment drive – other strategies are shifting: Nearly three quarters (73%) of respondents will use digital media a little bit or much more than they did last year, while a quarter will use it the same as they did last year. Only 2% said they will use digital media way less than last year.
There also seems to be a trend away from career fairs toward information sessions: The majority (61%) will only attend 1-5 career fairs on campus, but more than half will hold 5-10 or 10+ information sessions.
Finally, our survey shows that the spend-per-hire is quite low, with more than three quarters (77%) spending $0-3K per hire.
With many students soon starting their summer internships now that classes are over, we recently featured a poll on our homepage that asked:
What is most important to you in a summer internship?
You might think that “high pay” might be most important to students considering all the hype about student loans and unpaid internships these days, but it actually came in a distant second:
Only 20% said high pay was most important.
It turns out that “meaningful experience” tops earning big bucks:
Nearly two thirds of students (59%) said it was the most important thing to them in a summer internship.
The three other options each received a small share of the votes: 11% said the reputation of the employer was the most important; 6% chose mentorship as most important; and only 4% said a flexible schedule was most important to them in a summer internship.
Do these results mirror the strategies behind your summer internships? With the vast majority of students seeking meaningful experience during their summer internships, will you provide the experience they’re looking for? Or are you going a step further by offering meaningful experience AND high pay?
Let us know in the comments!
What does “meaningful experience” mean to you, and is it what you would have chosen as most important?
Let us know in the comments!
Today we start a new poll on the homepage, asking: When did you or will you start searching for your first post-grad job? Click here to vote!
We recently featured a poll on our homepage that asked students:
When did you start looking for your next summer job?
While a little less than one third of students (29%) said they were pro-active and started looking for their next summer job before the holidays, the vast majority – two thirds (67%) – of students were summer job hunting during the polling period, from January 21 through March 28.
A small minority of students, just 4%, said they weren’t going to start looking for their next summer job until later.
Do these results match up with the periods during which you recruit students for your summer jobs?
What do you think about these results? Have you experienced any success summer job hunting in January, February or March, or do you think the best summer jobs go to students who start searching in the fall?
Today we start a new poll the homepage, asking: What is most important to you in a summer internship?