TalentEgg Trends

Today’s Talent, Tomorrow’s Leaders

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How Are You Helping to Build the Workplace Critical Skills Pipeline?

When describing what differentiates top talent amongst students and new graduate candidates, we often find ourselves referencing their ‘soft’ or workplace critical skills.  Things like creativity, teamwork, critical thinking, problem solving, and leadership.

As employers, we seemingly all want these skills to be a part of the candidate profile for our new graduate programs, summer internships, or open positions on campus.  And, if the expectation is that students come prepared with these skills when they arrive in the workplace, I wonder how can we as career educators and campus recruiters help students to identify, acquire, and nurture them before they land their first job?

For me, the approach is two-fold:

I think it starts with helping students to become fluent in the art of articulation, reflection, and offering up evidence.

Let’s work an example – communication skills. We know that having a student simply state they are a good communicator is not enough.  Rather, it’s how they demonstrate they are a good communicator through examples or description that sets them apart.

Fellow campus recruiters, I am offering up a challenge to you here.  Let’s commit to trying to better articulate our needs. Continuing with the ‘good communication skills’ example, what if we said something like this in our postings:

‘Persuasive business writing, active listening, comfort delivering critical or difficult messages, and strong presentation skills are essential for successful communication in our organization’.

The more specific or articulate we are, the more a student has got to work with and reflect on.  They can start to assess whether they have demonstrated these skills and attributes in their studies or work to date, come up with evidence to support it, and if a gap exists, have a clearer goal to work towards.  If  Year 1 students knew what you were truly looking for in terms of workplace critical skills when they embarked on their program, think about where they might be by the time they graduate.  Perhaps ‘top talent’ would be more plentiful?

While these notions are by no means new, it stands to reason that by providing students with ample opportunity to reflect on and to talk about their skills in meaningful ways (whether it is a part of their experiential learning, course work, co-op, or even workshops) the more comfortable and confident they will become in talking about their workplace critical skills as potential candidates.

The second piece is all about providing additional opportunities to develop and nurture workplace critical skills while in school.  Case competitions, challenges, portfolios or workplace critical skills passports, skills badging, and experiential learning are all great ways to achieve this.  Think about how you can get more involved in these types of initiatives.  While yes, the time investment does need to be there to make it most effective, you will be doing wonders for your credibility, brand, and building up of the pipeline of the skills you’re ultimately wanting students to have in their toolkit.

Challenge yourself.  In your next round of engaging students – how will you help them to get really good at articulating, reflecting, and evidencing their workplace critical skills?  What opportunities will you provide to develop and nurture them?  Happy skill building!

 


Trevor Buttrum is an award-winning career education and campus recruitment leader with 15+ years of experience in the space.  He is currently the manager of a national program focused on building the talent pipeline for the next generation of the property and casualty insurance workforce.

 

6 Tips For Creating a Winning TalentEgg Awards Application

It’s that time of year again! The applications for the 2020 TalentEgg National Recruitment Excellence Awards & Conference open on January 20th!

 

The #TEAwards are an egg-cellent opportunity for top employers, career centres and educational institutions to be recognized for their egg-ceptional work, as well as gather valuable feedback from students and recent graduates on their recruitment initiatives

We know you’re ready to get cracking on those submissions, but before you do, we wanted to share a few of our top tips and tricks for crafting an award-winning application.

1. Get organized

The first thing you should do is decide which award categories best fit your initiatives – and with 18 awards, you have plenty to choose from. To get started, make a shortlist of the ones you want to apply to and carefully read through the descriptions to ensure your team’s efforts meet the outlined criteria.

Here are the categories for this year’s TalentEgg awards:

EMPLOYER AWARDS

  • BEST GRAD PROGRAM
  • BEST CAREER WEBSITE
  • BEST INTERNSHIP/CO-OP PROGRAM
  • CAMPUS RECRUITING PROGRAM OF THE YEAR
  • RECRUITING PROGRAM OF THE YEAR FOR A NONPROFIT NEW!
  • CAMPUS RECRUITER OF THE YEAR (INDIVIDUAL)
  • RECRUITER OF THE YEAR FOR A NONPROFIT (INDIVIDUAL) NEW!
  • BEST EMPLOYER BRANDING AND OUTREACH
  • BEST SOCIAL MEDIA PRESENCE
  • SPECIAL AWARD FOR DIVERSITY AND INCLUSION IN RECRUITING NEW!
  • SPECIAL AWARD FOR CORPORATE SOCIAL RESPONSIBILITY IN RECRUITING
  • BEST CONTRIBUTION TO STUDENT CAREER DEVELOPMENT
  • BEST USE OF STUDENT COMPETITIONS FOR RECRUITMENT NEW!
  • BEST RECRUITMENT BRANDING STRATEGY BY A PROFESSIONAL OR INDUSTRY ASSOCIATION NEW!


EDUCATIONAL INSTITUTIONS

  • SPECIAL AWARD FOR INNOVATION BY A CAREER CENTRE
  • BEST DIGITAL MARKETING CAMPAIGN BY AN EDUCATIONAL INSTITUTION
  • CAREER COACH OF THE YEAR (INDIVIDUAL)
  • BEST CONTRIBUTION TO STUDENT CAREER DEVELOPMENT

For more details, head to our website!

2. Gather your materials

Each awards submission is composed of two parts. The first is the mandatory online application. We ask all applicants to fill out a short form and provide a brief overview of the initiative being submitted for review.

Note: The Campus Recruiter of the Year and Career Coach of the Year (Individual) awards application are slightly different. For these awards, we ask for a short description of the nominee’s achievements.

The second component is the supporting documentation. We request all documentation to be presented in PDF format and attached with the application form. Please compile all documentation into ONE file to allow for a seamless judging process. You can embed links to online presentations, websites, or other types of media to support the application and demonstrate the impact of your efforts.

Over the years, we’ve noticed that our judging panel tends to favour applicants who are able to support their achievements with solid evidence. Speaking of which…

3. Know your audience

Your work will be judged by an egg-clusive panel of top students, new grads and early career professionals. In other words, your target audience for your career and recruitment initiatives. Therefore, to help ensure your application is well-received, you need to tailor it for a younger demographic.

Here’s what we recommend:

      • Use terminology that everyone can understand. Avoid industry jargon words and phrases.
      • Communicate in a Gen Z and Y-friendly voice. Aim for casual and conversational, but still professional.
      • Speak directly to the wants and needs of students and grads (if that’s who your application is targeting). Check out our 2019 Guide to Campus Recruitment to get key insights from students & grads.

4. Show your work

So you think your organization had the best recruiting program of the year? Great – we want proof! Quantitative data like statistics or percentages can help strengthen your claims and create a comprehensive application.

Another factor all winning applications have in common? Visual appeal. To stand out to the judging panel, try:

      • Using a style and branding that is similar to your other career and recruitment material.
      • Incorporating visual evidence, such as screenshots, logos, videos, etc., to illustrate your application.
      • Including pictures of your student, new grad or early career employees and/or recruiters to help the judges better connect with your organization.

5. Keep it concise

With so many submissions to evaluate, most of the judges will likely only spend a short time evaluating each application. A text-heavy application will not appeal to a Gen Z and Y audience. The key is to provide as much detail as possible, but also keep it concise. 

To do this, include only the most relevant and impressive information and use bulleted lists or graphs to convey your points wherever possible. Also remember that you can provide links to any social networking accounts, online media, and additional information you want to include –  but please, keep everything organized in a single PDF document

6. Be creative

Don’t be afraid to flex those creative muscles when crafting your application! The goal is to create a submission that stands out from the competition in a memorable way and the best way to do that is to be innovative.

Think outside the box by leveraging new technology as much as possible. For example, you could create a video for your application instead of a traditional text document. You could also use infographics to represent your data in a modern and visually appealing way.

Just make sure that the end result is accessible and easy-to-navigate. It doesn’t matter how flashy your application is – if the judges can’t understand it, they can’t engage with it.

Follow these tips and you’ll be well on your way to creating a top-notch #TEAwards application. Good luck!

 

Interested in sponsoring the event? See the sponsorship opportunities here!

TalentEgg launches Canada’s first candidate showcase featuring video profiles allowing students and grads to communicate strengths beyond the resume, improve visibility and directly connect to employers

FOR IMMEDIATE RELEASE Aug. 1, 2019 (Toronto, Canada). TalentEgg is pleased to announce Canada’s first talent marketplace featuring video-based features allowing candidates to introduce themselves beyond the resume and get noticed by employers. The platform helps Gen Y & Z candidates to tell their story in their own words by providing convenient, easy to use functionality that allows them to record their video introduction, upload their resume, and respond to interview requests from employers, from any device, on their schedule. With the TalentEgg Candidate Video Showcase, recruiters and employers now have the ability to search the job seekers’ video profiles with resumes and invite them to a video interview directly from the profile.

Video interviewing is now a mainstream assessment method in recruitment and student and grad job seekers are practicing and developing their digital interviewing skills while at University and College. Now they have an opportunity to put those skills to work in the real world and on their own terms on a platform where they can control their own message. The TalentEgg Candidate Video Showcase offers the candidate the ability to upload their resume and record a video introduction directly into their personal candidate profile. They can include a descriptive paragraph about themselves and credentials which are displayed to the employer and is searchable based on location, school, year of graduation, program of study and preferred industries, or by relevant keywords.

“Employers are looking for more efficient methods to recruit and interview graduates and improve campus recruiting efficiency. Students and grads are looking for new ways to get noticed by employers outside of traditional methods. Schools are looking for more ways to help their students and grads make the transition from school to work effectively by showcasing great candidates to employers of choice,” says Mary Barroll, President of TalentEgg. “TalentEgg’s Candidate Video Showcase brings all of these features and capabilities together at one digital job marketplace destination. We believe it’s a real win-win-win and an exceptional opportunity for schools, employers and job seekers alike, and a gamechanger in the campus recruitment space.”

“The resume is no longer an adequate tool for representing the potential that candidates can bring to the workplace. Job seekers are increasingly frustrated with their inability to differentiate themselves in their job search. They are eager to share more about themselves by answering questions and sharing other aspects of their character that, in the case of students and graduates, can supplement their sometimes limited work history,” says Catharine Fennell, CEO, videoBIO. “We are pleased to provide the video technology to support TalentEgg’s job marketplace to advance connections between employers and job seekers.”

To learn more and add a profile visit https://talentegg.ca/register

For more information please contact:

Mary Barroll
President, TalentEgg Inc.
Mary@talentegg.ca
416-358-3991

Natasha Reichen
VP of Operations, TalentEgg Inc.
Natasha@talentegg.ca
416-875-8055

Your Complete Guide to Canadian Campus Recruitment

The eighth annual TalentEgg National Campus Recruitment Excellence Awards and Conference took place on Wednesday, June 19th, 2019 and we are happy to say that it was an egg-cellent day of learning and collaborating on best practices in student, new graduate and early career recruitment. The TalentEgg Awards and Conference marks a moment when employers, nonprofits, campus recruitment professionals, and career educators come together for a day to discuss different approaches to support youth employment and professional development. We would like to sincerely thank everyone who joined us for the event, and we can't wait to see you next year!

All Awards and Conference attendees got to take home our 2019 Guide to Canadian Campus Recruitment. This valuable resource gives employers and HR professionals crucial insights into recruiting Gen-Y and Gen-Z job candidates, including best practices, tips on how to use social media effectively, and what matters most to students, new graduates and early career professionals when it comes to starting their careers.

If you missed out on the conference, you can still access TalentEgg's key findings from our Gen-Y and Gen-Z research and recruitment insights gained from our work with the Student Judges of the TalentEgg Awards! We’re offering a free digital download of the 2019 Guide to Canadian Campus Recruitment right here!

Here’s a sneak peek of what you’ll find in the 2019 Guide:

  • Candidates' recruitment pet peeves
  • Why your employer brand needs CSR
  • Unique experiences to develop your future talent pipeline
  • Connecting with early-career professionals
  • Why and how to connect online with potential candidates
  • How your recruitment efforts can be everywhere, all at once
  • The importance of continuous learning and incorporating it into your onboarding
  • …and more!

Get your free copy of this essential resource!


2019 Guide to Canadian Campus Recruitment

Please complete the following for access to the free download.

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