Tag: baby boomers

4 Campus Recruitment Lessons We Learned From Popular Teen App Musical.ly

The modern workforce is changing and fast.

Baby Boomers are retiring in droves, older millennials are rising into management positions, and Generation Z (those born roughly between 1994 and 2010), are starting their first internships and co-op placements. So, if you’re hiring students and new grads, it’s time to start considering how to engage this new generation.

To start, we can learn a lot about a demographic by analyzing the digital spaces they occupy. Similar to how millennials are seen as the “selfie” generation, Generation Z’s online habits reveal quite a lot about their interests and motivations. While they’re “digital natives” just like Gen-Y, where and how they spend their time online is a little different than the generation that came before. For instance, while millennials are defined by first-generation social media sites like Twitter and Facebook, younger teens are flocking to video-based mobile platforms like Snapchat.

To gain more insight, we dug a little deeper into the rise of the latest popular teen app, Musical.ly. This Instagram-meets-Vine style program invites users creating their own videos to accompany a selection of songs served up by the app. It’s clearly popular: Musical.ly has hit #1 in the App Store charts in 19 countries and is even spawning its own set of celebrities, similar to Instagram and YouTube before it.

Here’s what Musical.ly taught us about Gen-Z and campus recruitment.

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Conference preview: How to appeal to parents in campus recruiting

While virtually all campus recruiting strategies consider Gen Y’s needs and desires, an increasingly influential stakeholder is often overlooked – parents.

“The tide has changed – new grads no longer need to adjust to fit the company/employer but rather companies need to evaluate their employee value proposition to see if it fits the new grad,” says Paul Anthony Hamilton, an experienced talent acquisition leader. Continue reading