You’ve organized your events, posted your roles, and you have a solid hiring strategy in place. By all intents and purposes, you are ready to tackle Fall Campus Recruitment Season head on.
Except for one thing – your target talent pool might not know you’re hiring.
For most students, September is all about hitting the books, not the job search. Less than 20% of students are looking for work at this time. However, 70% of employers do the majority of their recruiting in the fall. Therefore, to capture busy students’ attention, your recruitment strategy also needs an effective marketing plan.
The best way to reach students is to go to where they spend the majority of their time – online. Content, social media, and email marketing are some of the best ways to promote your events and opportunities but before you get started, there are two things to remember: