TalentEgg Trends

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Tag: employer branding (page 1 of 13)

Congratulations to the Winners of the 2021 TalentEgg National Recruitment Excellence Awards and Conference!

This is our 10th year hosting the annual TalentEgg National Recruitment Excellence Awards and Conference, and we gotta say — it might have been our best one yet!

On June 16th, several top campus recruitment professionals from across Canada joined us on our virtual journey to discuss, share and reveal how COVID-19 has impacted the recruitment sector temporarily and in some cases, for good. Attendees got the chance to hear about new virtual on-boarding methods, and new virtual strategies to attract the next generation of the workforce. 

We also shared some incredible findings from the TalentEgg COVID-19 survey and our annual student and new grad recruitment guide. 

Finally after weeks of anticipation, we also revealed the winners of the 2021 TalentEgg National Recruitment Excellence Awards at the event. It was a tight competition with so many egg-cellent applications by leading Canadian employers, educational institutions, and career centres to look at. However, a select few stood out to our Student Judges for their egg-ceptional work and creativity.

Congratulations to the winners and finalists of the TalentEgg Awards and a sincere thank you to all the professionals who participated in this event!

2021 TalentEgg National Recruitment Excellence Awards Winners

EMPLOYER AWARDS: 

BEST CAREER WEBSITE

BEST EMPLOYER BRANDING AND OUTREACH

BEST RECRUITMENT BRANDING STRATEGY BY A PROFESSIONAL OR INDUSTRY ASSOCIATION

CAMPUS RECRUITER OF THE YEAR (INDIVIDUAL)

BEST SOCIAL MEDIA PRESENCE

CAREER COACH OF THE YEAR (INDIVIDUAL)

  • Ken Lee – Ryerson University

BEST CONTRIBUTION TO STUDENT CAREER DEVELOPMENT (EMPLOYERS)

  • American Express

BEST CONTRIBUTION TO STUDENT CAREER DEVELOPMENT (SCHOOLS)

  • Red River College

BEST USE OF STUDENT COMPETITIONS FOR RECRUITMENT 

SPECIAL AWARD FOR INNOVATION BY A CAREER CENTRE 

  • Cambrian College

SPECIAL AWARD FOR DIVERSITY & INCLUSION IN RECRUITING

SPECIAL AWARD FOR CORPORATE SOCIAL RESPONSIBILITY IN RECRUITING 

BEST INTERNSHIP/CO-OP PROGRAM

  • CIBC

BEST GRAD PROGRAM

  • FDM Group

RECRUITING PROGRAM OF THE YEAR FOR A NON-PROFIT

CAMPUS RECRUITING PROGRAM OF THE YEAR

Congratulations once more to the winners and thank you to all the applicants and finalists! A quick reminder: the 2021 TalentEgg Recruitment Guide is available to download here.

We want to thank our sponsors and exhibitors: American Express, University of Toronto Scarborough, and Chick-Fil-A . We also wanted to thank our panellists and everyone who attended the event. Thank you for supporting us, the conference would not be possible without you!

Thank You Graphic

We hope to welcome you next year in person for the 11th Annual TalentEgg Recruitment Awards and Conference. Have a safe summer and fall recruitment season!

 

Latest Trends with the 2020 TalentEgg Guide to Canadian Recruitment

On July 8th, 2020 we were egg-cited to host the ninth annual TalentEgg National Recruitment Excellence Awards and Conference. Experts and professionals from the Canadian recruitment space joined us for a virtual conference packed with insightful panels, and of course, award celebrations!

All Awards and Conference attendees had a chance to download our 2020 TalentEgg Guide to Canadian Recruitment on the virtual conference platform. This year, the guide gives employers, careers centers and HR professionals crucial insights into recruiting students and new graduate job candidates during the COVID-19 pandemic; including best practices, and what matters most to students, new grads and early career professionals as a result of their drastically changing job environment.

If you missed out on the conference, you can still access TalentEgg’s key findings from our research and recruitment insights by downloading a copy of the guide below.

Here are some of the trending topics in the 2020 Guide:

  1. On-campus vs. Online: A look into the support students and grads are receiving from schools and the importance of employers showing up virtually.
  2. Employer branding and reputation management: How students were let go, how they feel about the communication received and will they work for you again in the future?
  3. What's important to students and grads right now: How to prioritize their learning, onboarding and work experience during COVID-19. New solutions in a virtual recruitment world
  4. Mental Health, the 'new normal', and the desired support that students, grads and early career professionals want moving forward in this virtual reality. 
  5. Social Responsibility, Volunteering and Staying Connected Virtually

Get your free copy below!

2020 Guide to Canadian Campus Recruitment
Please complete the following for access to the free download.

Your Name (required)

Your Email (required)

Company

Congratulations to the Winners of the 2020 TalentEgg National Recruitment Excellence Awards and Conference!

This is our 9th year hosting the annual TalentEgg National Recruitment Excellence Awards and Conference, but it was our first year hosting it virtually, and we gotta say — it was a blast!

On July 8th several top campus recruitment professionals from across Canada joined us on our virtual journey to discuss, share and reveal how COVID-19 has impacted the recruitment sector temporarily and in some cases, for good. Attendees got the chance to hear about new virtual on-boarding methods, and new virtual strategies to attract the next generation of the workforce. 

We also shared some incredible findings from the TalentEgg COVID-19 survey and annual student and new grad survey. 

Finally after weeks of anticipation, we also revealed the winners of the 2020 TalentEgg National Recruitment Excellence Awards at the event. It was a tight competition with so many egg-cellent applications by leading Canadian employers, educational institutions, and career centres to look at. However, a select few stood out to our Student Judges for their egg-ceptional work and creativity.

Congratulations to the winners and finalists of the TalentEgg Awards and a sincere thank you to all the professionals who participated in this event!

2020 TalentEgg National Recruitment Excellence Awards Winners

EMPLOYER AWARDS: 

BEST GRAD PROGRAM

BEST CAREER WEBSITE

BEST INTERNSHIP/CO-OP PROGRAM

  • PwC

CAMPUS RECRUITING PROGRAM OF THE YEAR

  • CIBC

RECRUITING PROGRAM OF THE YEAR FOR A NONPROFIT NEW!

CAMPUS RECRUITER OF THE YEAR (INDIVIDUAL)

  • Gaby Patenaude – Campus Recruitment Program Lead (EDC

BEST EMPLOYER BRANDING AND OUTREACH

BEST SOCIAL MEDIA PRESENCE

SPECIAL AWARD FOR DIVERSITY AND INCLUSION IN RECRUITING NEW!

SPECIAL AWARD FOR CORPORATE SOCIAL RESPONSIBILITY IN RECRUITING

BEST CONTRIBUTION TO STUDENT CAREER DEVELOPMENT

  • CIBC – Technology Co-op Program

BEST USE OF STUDENT COMPETITIONS FOR RECRUITMENT NEW!

BEST RECRUITMENT BRANDING STRATEGY BY A PROFESSIONAL OR INDUSTRY ASSOCIATION NEW!  

EDUCATIONAL INSTITUTION AWARDS:

SPECIAL AWARD FOR INNOVATION BY A CAREER CENTRE

  • Ryerson University, Ted Rogers School of Management 

CAREER COACH OF THE YEAR (INDIVIDUAL)

  • Ibiyemi Balogun – Ryerson University, Ted Rogers School of Management

Congratulations once more to the winners and thank you to all the applicants and finalists! A quick reminder: the 2020 TalentEgg guide to student and new grad recruitment is available to download here.

We hope to welcome you next year in person for the 10th Annual TalentEgg Recruitment Awards and Conference. Have a safe summer and fall recruitment season!

How Workplace Culture and Recruiting Top Talent Go Hand-in-Hand. An Interview with Gaby Patenaude from Export Development Canada

Workplace culture is an important aspect of any happy and productive working environment. There’s something to be said, though, about organizations that go above and beyond to showcase what the culture in their workplace actually looks like. Students, new grads, and early career professionals are digitally savvy and do their research to find the best fit for them. Even if your workplace culture is out-of-this-world-amazing, are you telling your story effectively? Are young candidates seeing it, hearing about it, watching it? If they aren’t, there’s a chance that you’re losing top candidates to other employers who are taking the extra steps to highlight the quality of their teams, culture and why they are the best place to work.

Export Development Canada (EDC) is one of those employers who strongly supports employee culture while also showing it in an authentic and engaging way. We had the chance to speak with Gaby Patenaude from EDC who shares how their organization lives and breathes culture, community, personal growth, professional development and so much more to ensure that candidates know that they are working for one of the best employers in the country. Read the full interview below.

Meet Gaby

Gaby is the Campus Recruitment Program Lead at EDC and has been with the company for three and a half years. Starting as a new grad, Gaby knows first hand what it’s like to make that school-to-work transition. She also understands how important it is for employers to step up and showcase what it’s like to work at a particular organization. Gaby manages the whole student-employee lifecycle – from campus events, partnerships with schools and interviewing candidates, to providing programming, onboarding and support once students are in the door and on the payroll.

Go, Grow and Succeed’ at EDC

EDC’s culture is unique with a variety of inclusive employee-led committees, community giving programs, professional development workshops, and a “state-of-the-art gym” to support their employees — both in work and in personal growth. “As someone who was really actively involved in my university community, I really value the giving nature of EDC,” Gaby comments.

“Community involvement is embedded in everything we do, whether…when EDC employees worldwide take a day to do volunteer work with over 40 organizations or to our stellar CSR practices embedded into the business transactions we make every day. I think that kind of purpose is really what younger generations seek in an employer. Somewhere where their values can come to life at work.”

Having initiatives like employee-led committees also allows employees to connect with so many more peers and leaders that they otherwise wouldn’t have access to. “It lets employees feel like they have a wide variety of what I like to call ‘work extracurriculars’ because there are so many ways for people to get involved at work outside of what is listed on their job description.”

“Through these committees and their events, I have met so many new people and flexed new muscles as I took on side projects totally unrelated to my role. That is so rewarding and definitely lends to an inclusive workplace culture. No matter where people are in the hierarchy, they can really make a difference.”

Shouting Out Your Culture To Top Talent

All of these amazing initiatives and activities that are ingrained in the culture at EDC would be lost on new candidates if their team wasn’t active both on-campus and online to spread the word. Gaby cautions employers not to completely limit themselves to one strategy or the other, but to really look for a balance. “It’s a balancing act of that digital side to reach broad audiences, but [also] creating a space for highly specialized, in-person interactions.” EDC has found that dedicating specific and targeted strategies to both digital and in-person experiences has been enormously beneficial in their overall recruitment and employer branding strategy.

“TalentEgg has been instrumental in us reaching broad audiences with country-wide digital campaigns with hot new tools like Instagram takeovers. The nice thing about digital content is that in most cases it is there to stay and you keep referring back to it if candidates want to do any self-led research. I think it’s important to have digital brand awareness about your employer.”

Striking that balance, Gaby found that the most success they’ve had is with smaller scale, highly specialized events.

“For instance, partnering with campus clubs and associations to host case competitions in topics where we want some fresh insight, or hosting career spotlight events where students come and experience what it’s like to work in a certain role or career.”

Tell Your Story Authentically 

While it’s vital to tell your employer story both in-person and online, Gaby stresses that it’s important to have authentic and transparent content.

“I think the more transparent the better! We’ve found the best success in our recruitment campaigns when we really connect with students. For example, during our Instagram takeover with TalentEgg, we let a student a day take over TalentEgg’s account and take us through a day in their life: from their walk to our downtown office, to their 1:1 with their leader, to their gym session at lunch, or lunch on our rooftop patio. This was a way better indication of their impact and life at EDC than any thoughtfully worded job poster.”

Gaby also stresses the importance of showing candidates that you truly care about them as a potential hire, that they aren’t just another number. EDC did this by hosting a TalentEgg Talks Live where students and grads asked Gaby live questions. She was able to give the audience across Canada a deep-dive 30-minute session about EDC instead of a quick 1-minute conversation at a career fair.

“Recruitment is all about allowing the candidate to really be able to picture themselves in a role and envisioning their happiness and success in that role. TalentEgg has been great in shining light on the new and upcoming strategies for things like social media recruitment marketing, mobile marketing, and others. This has also been proven in bringing students into our office and introducing them to employees. It allows them to put a face to a job and see what someone’s career path was to get to where they are.”

Advice for Fellow Employers and Final Thoughts

“It’s important as an employer to show that you are developing people and not just employees. It’s a two-way street – employees will invest more in their jobs if they know their employer is investing in them. The reality is that if you as a company aren’t staying up on trends, or putting in a caring approach to employees, those employees will go to the next employer down the street that is doing a better job. So I think employers really have an obligation to take their employees seriously and give them the best caring culture to support their best work.”

That’s one of the reasons why Gaby started her career with EDC. She emphasizes why it’s so important for young people to know that their employer will be there for them in the best of times to push them forward, but also on those not so great days.

It’s important to not only rely on being present online and on-campus, but also to tell your employer brand story, bringing it to life and helping future candidates see what their future could be like at your organization.

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