Tag: Facebook

How To Build A Better Talent Community In 3 Easy Steps

If a potential candidate doesn’t get the gig, or a co-op placement comes to a close, this often signals the end of that person’s relationship with the company – but it doesn’t have to be this way!

In fact according to our 2016 TalentEgg Student Judging Panel Survey, many students and grads want to stay connected with an employer for a variety of reasons, including mentorship and future job opportunities. Of course, it would be nearly impossible to keep in touch with every intern or applicant that crosses your path, but there is an easy fix: creating a talent community.

What is a talent community? According to The Undercover Recruiter, it is “a group of candidates that a company is focused on building a relationship with.” Often created using social media, these communities focus on creating a “two-way dialogue” between the company and its talent pool.

And the benefits are numerous; not only does it allow you easy access to qualified candidates, it’s also an incredible learning opportunity for applicants. While many big companies have been doing this for awhile, organizations of all sizes can reap the rewards of a thriving talent community.

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4 Campus Recruitment Lessons We Learned From Popular Teen App Musical.ly

The modern workforce is changing and fast.

Baby Boomers are retiring in droves, older millennials are rising into management positions, and Generation Z (those born roughly between 1994 and 2010), are starting their first internships and co-op placements. So, if you’re hiring students and new grads, it’s time to start considering how to engage this new generation.

To start, we can learn a lot about a demographic by analyzing the digital spaces they occupy. Similar to how millennials are seen as the “selfie” generation, Generation Z’s online habits reveal quite a lot about their interests and motivations. While they’re “digital natives” just like Gen-Y, where and how they spend their time online is a little different than the generation that came before. For instance, while millennials are defined by first-generation social media sites like Twitter and Facebook, younger teens are flocking to video-based mobile platforms like Snapchat.

To gain more insight, we dug a little deeper into the rise of the latest popular teen app, Musical.ly. This Instagram-meets-Vine style program invites users creating their own videos to accompany a selection of songs served up by the app. It’s clearly popular: Musical.ly has hit #1 in the App Store charts in 19 countries and is even spawning its own set of celebrities, similar to Instagram and YouTube before it.

Here’s what Musical.ly taught us about Gen-Z and campus recruitment.

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How student leaders choose where to work: Exploration

This article is the third post in an ongoing series about student leaders and how they choose where to start their careers. Before reading this post, please read:

  1. The 3 types of students and how they approach their careers
  2. How student leaders choose where to work: Introduction

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