For many organizations, internships and co-op work terms are important not only for getting day-to-day work done but also for evaluating and preparing students for entry level roles, as well as building a strong employer brand on-campus.
The key to achieving those goals is, of course, to provide a great experience, but it can be difficult to adjust your program unless you know exactly what’s working and what’s not. Collecting feedback from students about their internship or co-op experience with your company, therefore allows you to identify successes and failures each year.
This information is vital to any company as “satisfied workers are engaged workers” says Tara Fowlie, HR Business Partner at Bayer CropScience.
As Canada’s demographics continue to shift, and more and more Baby Boomers retire, employers will be forced to compete for a much smaller, much younger talent pool – Generation Y.
Although an aging workforce has historically been a problem in natural resource industries like mining and oil and gas, the issue is becoming more prevalent in other industries now too, such as insurance and financial services.
You know what they say: the first step is admitting you have a problem. But then what?
This article is the third post in an ongoing series about student leaders and how they choose where to start their careers. Before reading this post, please read:
- The 3 types of students and how they approach their careers
- How student leaders choose where to work: Introduction