TalentEgg Trends

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Tag: mobile marketing

Millennials Are All Grown Up: Connect with Early Career Professionals

In 2019, TalentEgg is proud to celebrate its 11th anniversary. For over a decade, TalentEgg has specialized in being the most preferred job board and career resource for students and recent grads in Canada. Something unique about our demographic is that we’re finding students and grads that found their first jobs on TalentEgg are now coming back to us for their second or third jobs in their careers. As a trusted source for all things career, our users are looking for more experienced and intermediate roles, which means we can reach even more candidates to fill your recruitment gaps. To learn more about early career professionals, we eggs-panded our TalentEgg Survey to get their insight about the workplace, what they look for in an employer and what they’re searching for in their careers. We’ve already revealed some of our findings throughout this Guide but wanted to dedicate a little more attention to this cohort. Our once young millennials have grown up, and here’s what they’re searching for.

Out of the early career respondents, 41% have been with 1 employer since graduation and 41% have stayed in the same role since graduation. However, 72% are actively looking for a new position with an employer. The common theme? They’re looking for growth and aren’t necessarily finding it at their current place of work. Career path and growth is consistently the number one factor that both students, grads and early career professionals are looking for in a potential employer. So it’s no surprise that 59% say they want more job opportunities shared with them.

We found that 94% of early career professionals are interested in taking additional training and certificates, including one-on-one career coaching. We also discovered that 61% of early career professionals have already taken additional training/certificate programs beyond their undergraduate degree. This demonstrates that there is a clear desire for additional training. This presents an opportunity to develop a generation of young professionals who are looking to continue on their career path, potentially improving employee engagement and retention. Don’t let your onboarding investments go to waste. If your organization prides itself on developing its people, then make sure you’re highlighting this to not only current employees, but to new candidates as well.

Since early career professionals are the millennial generation, they are digitally savvy and want to receive information in a similar manner to students – via social media. Instagram is the number one preferred platform for early career and, as they get older, they start to rely on social media and online resources for their career information instead of their parents and family members.

With TalentEgg’s paid social media campaigns, targeted email blasts and geo-fenced mobile marketing campaigns, we can target early career professionals looking to make the next step in their career as well as provide you support for your campus recruitment.

With this strategic approach, we can add value to your talent attraction and recruitment efforts and your talent pool will be filled with the top-notch candidates before you know it! We deliver measurable results and promote your employer brand at the same time. Reach out to us to find out which customizable solution will work best for your company.

Sponsored Facebook Post: CMHC

Sponsored Instagram Story: BMO

Sponsored Facebook Post:
TalentEgg Talks Live

Sponsored Instagram Post: Tenaris

Early Career Editorial on LinkedIn: Bell

How Your Recruitment Efforts Can Be Everywhere, All At Once (Yes, It’s Possible)

When dealing with digital natives, it’s only natural they would have a preference for online content. However, in the case of recruitment, post-secondary students highly value face-to-face interaction with potential employers as well, although increasingly in unconventional ways!

In our survey, we found that more students have attended Career Development events, such as workshops, information sessions and keynote speaker presentations compared to Career Recruitment events like career fairs. That being said, the survey results still support the importance of connecting with students on-campus, regardless of the nature of the experience. 60% of students attended 1-5 career development events versus 54% of students who attended 1-5 career recruitment events. This means with the high costs of travel and accommodation for your recruitment team, your time on campus should be wisely spent! With TalentEgg’s hard-to-miss, large format murals, your company can still maintain a brand presence on campus even after your recruiters leave and reinforce your EVP to more students in high-traffic areas.

Students who do attend recruiting events on campus still prefer Career Fairs as their number one choice, followed closely by networking events and information sessions. Make your time on campus meaningful by ensuring your booth stands out from the crowd. With TalentEgg’s in-house design team, we can create custom retractable banners and other event materials for your team to bring with you on campus.

“I think the on campus interview strategy is definitely very good. Sourcing talent from the spot is great and definitely helps relieve some of the anxiety around interviews (That I’ve definitely had) I like this idea.” – Mallory Thompson, Western University, 2019

Now, how about connecting with students on campus without physically being there? You can combine the best of both strategies with TalentEgg’s geo-targeted mobile marketing campaigns. Depending on your recruitment needs, we are able to geo-fence specific campuses, schools, and even academic departments and deliver to them engaging and compelling employer branding ads. Whether you’re looking for the best engineering students at McMaster University or the brightest communication students at Carleton University, we are able to reach your ideal candidate. With more than twice the industry standard in CTR (click through rate) we can measure how much the targeted candidates engage with your job opportunities and employer brand. We can even retarget them across devices after they leave the geo-targeted location for up to 90 days, to remind them on their mobile phone, their laptop and their tablet about your jobs and EVP. Using keyword search capabilities we can drill down to those who have demonstrated their interest in your industry or company as they search the web. It’s a perfect way to reach busy Gen Y and Z job seekers wherever they are and to reinforce your employer brand to the right candidates for your opportunities.

“I love the idea of strategically hiring at campus fairs. Truthfully, I hate going to a campus fair to be handed a sheet of paper telling me to apply online” – Sarah Pointer, Mount Royal University, 2020

Make the best use of your strategies on and off campus to reach your future talent pool. By utilizing all or a combination of the tactics above, you’ll be sure to communicate to students exactly the way they want to be reached! Strengthen your presence and stand out as an employer of choice with TalentEgg’s cutting edge digital marketing tools and on-campus services!

Mobile Marketing

Custom Employer Profile: Chick-fil-A

On-Campus Murals: Sun Life Financial

Mobile Marketing: Reynolds & Reynolds

Mobile Marketing: Reynolds & Reynolds

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