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Tag: Recruitment (page 1 of 11)

How Employers Can Support Students in Their School-to-Work Transition. An Interview with Jesse Sahota, Career Development and Relationship Manager

Career educators and coaches play a vital part in the success of developing future talent. This support doesn’t end once students finish their degrees – career educators continue to assist students in their school-to-work transition, and this benefits not only students but also employers. Though, it’s important for employers to be involved in career planning as well. From employer branding, showcasing workplace culture, holding events, managing campus ambassadors to connecting with students before they even start their first day can have a great impact.  We explored this topic with Jesse Sahota, Career Development Relationship Manager in the Engineering Co-op and Career Services office at McMaster University, who also won Career Educator of the Year at the 2019 TalentEgg Awards. Read on to learn how Jesse supports his students, fosters relationships with employers and his advice on ways employers can connect with students to assist in their school-to-work transition.

Starting His Career with Purpose

When Jesse first envisioned his career, he believed he was going to work in the advertising industry one day, “designing commercials for Audi or working for Kellogg’s redesigning their Fruit Loops cereal boxes,” he says. During his final year at university, he landed a job in a wealth management firm as a recruiter, which eventually led him to his passion for helping others find their careers. And what a long and meaningful career it has been for Jesse so far! With over 15 years of experience in Career Coaching and Education, Jesse’s current role is comprised of three pillars that facilitate student success. He works to pursue new business development leads while maintaining existing partnerships in the engineering and business communities. The second pillar is coaching students using personalized strategies. “Pain points differ depending on where the student is at in their recruitment life cycle,” Jesse says. Whether students come with generic resumes and cover letters, or are looking to get more involved on campus, Jesse helps them on their career journey. Finally, the third pillar to Jesse’s role is collaborating with employers who are looking to create a stronger brand on campus.

“Our department’s “Employer of the Week” series brings employers to campus where I assist in orchestrating events, such as employers in the lobby, resume roasts, bus trips, Instagram takeovers and lunch and learn workshops.”

Supporting Students on their Career Journey

Jesse’s department supports students through a variety of workshops and individual appointments to prep them before the start of their co-op work term. “In Engineering Co-op and Career Services at McMaster University, the transition from the classroom to the shop floor or boardroom is exceptionally smooth,” he comments.

“Having been in this industry and in my current role for so long, I’ve had the opportunity to meet many of our employer partners on-site. These meetings give me the opportunity to provide a unique perspective and “inside scoop” when coaching students on what to expect at their new job.”

One of the most memorable career highlights was taking five students to Silicon Valley in San Francisco for their Big Ideas Contest. Students were given the opportunity to learn from top innovators and develop their professional skills. Five students, management staff and the Dean of Engineering visited Tesla, Apple, Google, Facebook, Corning and several start-ups during their trip. This is a great example of how Career Educators are creating experiences for their students to showcase their innovative engineering solutions, build invaluable networking opportunities and learn about the possibilities. While Jesse and his team created this opportunity for students to learn, he ended up taking away a lot for himself too.

“It was an eye-opening experience for me as it provided the opportunity to connect with McMaster Engineering alumni and further solidified my understanding that our graduates are changing the world.”

What Can Employers Do for Students?

While career educators help to set students up for success in launching their careers, Jesse shares some ways in which employers can make students feel welcome and valued before they even start working. Jesse comments that not only will this showcase the organizations’ culture, but it will also prepare students for the road ahead. Reaching out to students after they’ve accepted their offer, even if it’s well in advance of their start date, can have a positive impact.

“A welcome email with details regarding what to expect on their first day is a great way to get the student excited about their new adventure by winning their heart and mind. Many organizations are taking onboarding seriously by allocating a personal mentor to each new hire – a strategy that I find highly effective.”

Another way Jesse suggests employers get involved in students’ transition is during the offer stage.

“When employers present an offer to a student, I would suggest that they invite the student to their site, provide them with a tour of their facility, introduce the student to a mentor, connect them with the current student(s) that are working there, and take them out for lunch or coffee. This approach is an excellent way to strengthen the student’s commitment to the employer’s brand. It’s a win-win strategy.”

Build Your Brand Recognition – Get on Campus!

Providing the opportunity for students to connect with employers in-person is always a great strategy when it comes to recruiting the right talent and finding the best candidates to fill your talent pipeline.

“Employers are encouraged to come to campus and meet our students, run workshops, attend hackathons, partner with student groups and, ultimately, connect with career offices on campus. Getting in front of students and answering their questions in-person establishes a connection, builds stronger brand recognition, and these students can then become brand ambassadors for employers by telling their friends what they’ve learned.”

Whether you’re an employer looking to connect with and hire students or you’re a fellow Career Educator, you can learn from Jesse’s unique approach. “My career is something that I truly enjoy and I love knowing that I have had a hand in helping someone else find their dream job or career.”

Get in Touch

jsahota@mcmaster.ca

905-525-9140 ext 24432

https://www.linkedin.com/in/jesse-sahota/

Are You Recruiting Proactively vs Reactively?

Are you recruiting efforts proactive or reactive? As I asked that question to many recruiter friends, most would say that they are definitely proactive. After all, they spend countless hours at events to get candidates to apply. Then they comb through resumes to filter for the candidates that best fit their needs. For some conversations, I can see the point when they realize that they are only screening the resumes they receive. They “react” to whatever resumes are submitted to the posting. Then they ask themselves whether or not the right candidates are applying. They see how they can become more “proactive”.

Another way to put this would be to imagine that your job is to find the best apple in the orchard. You want a sweet, tasty, juicy apple. However, you can only make guesses based on what you see on the outside. You want an apple that is big, but not too big. Red, but not too red.
You have two choices:
Going into the vast orchard and finding potentially perfect candidate apples.
The other is to go into a basket of apples that were randomly put there by other people.
Which option would you choose?

When I was the lead of the undergrad campus recruiting program for one of the big four consulting companies, we were often at the mercy of the quality of the candidates that applied. We hoped that our info sessions and branding got some good candidates to submit their applications. However, it wasn’t until we decided to go more proactive with our efforts that we saw more fruits of our labour…

Reactive recruiters often choose the basket option. Posting a job on their corporate website and job boards. Then hoping the right candidates will apply. To “be proactive” and increase their chances of having better “apples” in their basket, they run info sessions, go to career fairs and networking events to encourage the right candidates to head into the basket. While these activities may seem proactive as they are out in the market, they are really at the mercy of whoever decides to show up. They pick the best apple in the basket. Which might not be the best apples in the orchard.

For me, the challenge of reactive recruiting was magnified when recruiting for a not-for-profit. The not-for-profit has a much less known brand and fewer resources to react to the candidates, let alone be proactive. We weren’t able to attract as many of the right apples into the basket as we wanted.

Proactive recruiters will often choose the option to go into the orchard. They look at their contact list and past connections to see who might be qualified. They leverage platforms like LinkedIn to actively search for qualified candidates. They leverage their networks to crowdsource candidates. they’ve already built, to cast the net wide in search of the perfect candidates. They go into the orchard and fill their baskets.

Keep in mind that the orchard is huge. It would take much too long to search each tree in each part of the orchard on your own. Or it would be too costly to hire other “apple searchers” to search around the orchard where you haven’t looked before.

However, keep in mind that past searches can be an investment. You might find that certain parts of the orchard have better trees. Those trees tend to yield better types of apples. Also keep in mind that you could also create some magical magnetic properties of your basket to allow apples to be attracted to your basket. You’ll just need to take care that the apples you’re attracting are the right ones.

To be proactive, we still did info sessions, BUT we also started implementing referral programs to crowdsource the apple search. As the saying goes “birds of a feather, flock together”. So if we hired them, they’ll likely have friends and acquaintances with similarly attractive characteristics. We looked to have our coops become our brand ambassadors to help spread the word on their great experiences. Great experiences seem to attract “tastier apples” (yes, the analogy gets a bit weird here, but you know what I mean).

We looked to reverse-engineer where our best candidates came from or correlating attributes so that we could hunt in that part of the orchard and look at those trees.

We judged and sponsored case competitions, hackathons and other events where we could see candidates in action. After all, the best-looking apples (according to their outward resume), aren’t necessarily the sweetest or juiciest.

We look to find more innovative proactive search and attraction methods.

So as you think of all of the work you’re spending to screen your apples, take a moment to think whether you’re spending the time to make sure the right apples end up in the basket in the first place!

 

About the Author

Luki Danukarjanto is Toronto’s youth career coach with a goal to make Toronto the mentorship capital of the world. Published author of “SIWIKE Stuff I Wish I Knew Earlier, educator, youth startup advisor, dad. Career catalyst, “personal trainer for careers” and DJ for personal/professional development with goals to elevate education, weave mentorship into the fabric of society and positively impact a billion people. Former Senior Manager Tech Consulting with Deloitte and undergrad campus recruiting lead. Connect with Luki on LinkedIn​.

Bridging the Gen Z Gap: Understanding how to help recent graduates successfully transition into the workplace

Bridging the Gen Z Gap: Understanding how to help recent graduates successfully transition into the workplace.

Throughout my 15+ years as a recruitment professional, I’ve always had a special place in my heart for helping new grads transition into their first corporate role. A deep desire to help them land their first job was a result of my own experience struggling to find my way in the world.  I want to share the personal wisdom I gained and help them successfully grow their careers through mentoring and coaching support.

What have I observed?

The challenges new graduates face have not really changed from Gen X, but in the last few years, I’ve observed, firsthand, a much larger disadvantage for Gen Z during this major life transition.  Gen Z is often confused as an extension of Millennials, but they are distinctively different.  They are the first generation to never know a world without wifi, social media, and instant gratification.  They were part of a democratic school system and households, where there was no traditional hierarchy of power and consequences, everyone was a winner and there were no losers or failures. Probably the most impactful trend was that they were a generation that was highly overscheduled and constantly stimulated, not allowed to be bored or unhappy. Boredom is critical for imaginative play/thinking, and learning to deal with negative emotion, is an important psychological coping skill.  The absence of learning to manage emotions and stretch brain muscles is likely the root cause for why overall, Gen Z struggles with much higher levels of anxiety and depression. They lack the resiliency to face the world that is run by Millennials, Gen X and Boomers.

What can educators and employers do to help bridge this gap?

First, understand, it is not optional. We must help Gen Z with this transition into the workforce, because having them tough it out (as we might have had to), will lead to a higher level of mental illness, in a generation where mental illness is already significantly higher1 and a future workforce that is not as productive.  Second, seek to understand their perspective and then give them the support and tools to empower them.

For employers, onboarding is important. On-going clarity of your expectations of them, and how they can own their own development and successfully navigate their career, is even more important.  They likely expect that they will be given continuous direction and rewards, and you will drive their career for them – so showing them they own their success and happiness is step one.

For educators, provide insights while they are still in a learning environment, on how to prepare for this critical life transition. Soon-to-be grads are on the brink of one of the most challenging transitions they will face.

So, what is the secret sauce?

Interestingly, the ‘secret sauce’ would likely help all of us be happier, in a world where we all spend less time being present than we should.  To fully accept the present moment as it is, without judgement, is the foundational skill I teach new graduates through learning mindfulness. It is the basis from which all else will follow.  Next, I help guide them in clarifying their purpose and values from which they will decide their goals, and where to focus their attention and talents.  Research reinforces that understanding personal values is paramount for career success; the least committed leaders are those who understand company values,  but not their own.2 So, first, learn to engage fully with the present moment, and then integrate purpose and values into being in all aspects of their job search (interview, personal brand), job performance, and career development.  A natural consequence of mindfulness and purposefulness is happiness – in both our professional and personal lives. Happiness is self derived, rather than an expectation for others to provide.  Moreover, mindfulness helps build resiliency, so that when failures or disappointments happen, they won’t be devastating.

What’s in it for me?

Once Gen Z is thriving and finding the right ‘fit’ in a company and on a purposeful path, we will start to see a big reward ourselves.  They will overperform, as they are driving to be a part of something bigger than themselves.  They will be extremely loyal, and unlike Millennials, will want to stick around for the long haul with your company.  They will give back and want to mentor others recent graduates entering the business.  As you can see, the dividends greatly outweigh the investment.  It really comes down to your willingness to help this generation bridge the gap!


1 American Psychological Association – March 15, 2019, Mental health issues increased significantly in young adults over last decade

2 James M Kouzes and Barry S Posner, The Leadership Challenge 4th edition


 Bio:

Lana Burton is a talent acquisition executive and founder of Be META, an organization that helps Generation Z to recognize and realize their potential.

As a working mother of two, she knows how to connect the intimate needs of others and still make time to do the work that we all need to do within.

Connect with Lana on LinkedIn or via email at Be_META@outlook.com.

How Your Recruitment Efforts Can Be Everywhere, All At Once (Yes, It’s Possible)

When dealing with digital natives, it’s only natural they would have a preference for online content. However, in the case of recruitment, post-secondary students highly value face-to-face interaction with potential employers as well, although increasingly in unconventional ways!

In our survey, we found that more students have attended Career Development events, such as workshops, information sessions and keynote speaker presentations compared to Career Recruitment events like career fairs. That being said, the survey results still support the importance of connecting with students on-campus, regardless of the nature of the experience. 60% of students attended 1-5 career development events versus 54% of students who attended 1-5 career recruitment events. This means with the high costs of travel and accommodation for your recruitment team, your time on campus should be wisely spent! With TalentEgg’s hard-to-miss, large format murals, your company can still maintain a brand presence on campus even after your recruiters leave and reinforce your EVP to more students in high-traffic areas.

Students who do attend recruiting events on campus still prefer Career Fairs as their number one choice, followed closely by networking events and information sessions. Make your time on campus meaningful by ensuring your booth stands out from the crowd. With TalentEgg’s in-house design team, we can create custom retractable banners and other event materials for your team to bring with you on campus.

“I think the on campus interview strategy is definitely very good. Sourcing talent from the spot is great and definitely helps relieve some of the anxiety around interviews (That I’ve definitely had) I like this idea.” – Mallory Thompson, Western University, 2019

Now, how about connecting with students on campus without physically being there? You can combine the best of both strategies with TalentEgg’s geo-targeted mobile marketing campaigns. Depending on your recruitment needs, we are able to geo-fence specific campuses, schools, and even academic departments and deliver to them engaging and compelling employer branding ads. Whether you’re looking for the best engineering students at McMaster University or the brightest communication students at Carleton University, we are able to reach your ideal candidate. With more than twice the industry standard in CTR (click through rate) we can measure how much the targeted candidates engage with your job opportunities and employer brand. We can even retarget them across devices after they leave the geo-targeted location for up to 90 days, to remind them on their mobile phone, their laptop and their tablet about your jobs and EVP. Using keyword search capabilities we can drill down to those who have demonstrated their interest in your industry or company as they search the web. It’s a perfect way to reach busy Gen Y and Z job seekers wherever they are and to reinforce your employer brand to the right candidates for your opportunities.

“I love the idea of strategically hiring at campus fairs. Truthfully, I hate going to a campus fair to be handed a sheet of paper telling me to apply online” – Sarah Pointer, Mount Royal University, 2020

Make the best use of your strategies on and off campus to reach your future talent pool. By utilizing all or a combination of the tactics above, you’ll be sure to communicate to students exactly the way they want to be reached! Strengthen your presence and stand out as an employer of choice with TalentEgg’s cutting edge digital marketing tools and on-campus services!

Mobile Marketing

Custom Employer Profile: Chick-fil-A

On-Campus Murals: Sun Life Financial

Mobile Marketing: Reynolds & Reynolds

Mobile Marketing: Reynolds & Reynolds

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