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Tag: student engagement

Connect with students via email after campus recruitment season for deeper engagement

For many employers, September was a blur of information sessions, career fairs and on-campus interviews.

You’ve made dozens of new connections, and encouraged students to check out your career website and apply for open positions, but the relationship doesn’t have to end there.

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How to take student relationships from on-campus to online

You’ll meet thousands of students on-campus during the campus recruitment period this fall, have some really meaningful conversations about your organization…and then what?

It’s essential that you are able to transfer those encounters with students to ongoing engagement with you and your organization online so you can leverage those relationships throughout the year.

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How to make the most of Twitter for campus recruitment: Part 2, Lists

In Part 1 of the How to make the most of Twitter for campus recruitment series, we outlined some basic and intermediate strategies to help campus recruiters better engage with students:

  • Respond to all @ mentions as soon as possible
  • Keep an eye on key search terms, such as your organization’s name
  • Jump in and join the conversation when appropriate

In this post, you’ll learn why Twitter lists are among the best social media tools for campus recruiters and how to use them effectively for targeting, listening to and engaging with students.

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How to make the most of Twitter for campus recruitment: Part 1

I know what you’re thinking: it’s 2012 and haven’t we all heard enough over the last few years about why campus recruiters should be using Twitter? Probably.

The problem is that it’s not just good enough to be on Twitter, and tweeting regularly may not be very effective either – it all depends on what you tweet and, more importantly, who you interact with.

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